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Franklin & Seidelmann Secures Second "Cloud" Radiology Florida Client

CLEVELAND, OH—October 20, 2009—Franklin & Seidelmann (F&S), a leading, national full-service radiology interpretations provider today announced that they have secured a second contract for providing radiology services on a 100% remote basis to a Florida acute care community hospital. DeSoto Memorial Hospital has recently engaged F&S (www.franklin-seidelmann.com) to exclusively provide all of its radiology professional interpretations through the highly regarded Franklin & Seidelmann network of specialized radiologists, even though none will be located at the DeSoto, FL facility. This contract is in addition to Doctors' Memorial Hospital of Perry, FL which went live with F&S services earlier this summer.

"Through our combination of unique business processes and advanced proprietary technology, we are uniquely able to route studies from these community hospitals to the specialized F&S radiologist anywhere in the U.S. best suited to read those patient images from a particular scanning modality and body part," stated Clayton Larsen, Sr. Vice President of Marketing for F&S. "Not only does this provide better clinical quality for the referring physician," noted Larsen, "but it also effectively reduces the total costs to the hospitals during this time of national shortages of radiologists."

F&S believes that this new model of 100% remote radiology services delivery—described as "Cloud" Radiology—will be a fast growing method for hospital administrations to solve the physician staffing issues for these in-demand radiology specialists. It will provide their local medical staff the diagnostic accuracy they need for the large percentage of their patients who undergo imaging procedures as the starting point in their progression of care.

"We have a highly selective recruiting process to get the best radiologists with regards to training and experience, but, in addition, we provide them with large numbers of cases in their specialties, more so than if they were even at a large university hospital setting," stated F&S CEO and President Scott Seidelmann. "It is this aggregation of specific cases that gives our radiologists a sharper edge in their interpretation accuracy. The Cloud Radiology model is ideal for a number of institutions in every region across the country," added Seidelmann, "and, for those hospitals that serve as regional centers of excellence, we have the proven ability to recruit, license, credential and relocate radiologists if the in-department presence is a necessity."

In a Cloud environment, even though the F&S radiologist is not in the reading room, they provide consistent, on-time reports and are available for consultations with physicians 24 hours a day. "With the advent of our digital images now being available to referring physicians, they often no longer walk down to the radiology department for a consult anyway," said Bill Brynes, Chief Financial Officer of Doctors' Memorial. "So the fact that the radiologist may be 1,000 miles away is inconsequential to the delivery of great patient care. They would prefer to have the best radiologist giving them guidance, not the most convenient radiologist."

About Franklin & Seidelmann
Franklin & Seidelmann is a leading, national full-service radiology provider offering high quality final subspecialty and ED reports. F&S provides clinically specific, detailed reports and consultative services that enable clients to improve referring physician satisfaction and increase referrals and revenue while optimizing radiologist staffing costs. The F&S team of more than 100 radiologists, who combined are licensed in 50 states, includes: board certified musculoskeletal, neuroradiology, body, cardiac, ED and breast MR specialists with advanced modality training. F&S utilizes a sophisticated in-house technology platform to distribute images and reports. Founded in 2001 by pioneer subspecialty radiologists, F&S is located in Cleveland, OH with 250 clients and more than 100 non-physician employees. Visit http://www.franklin-seidelmann.com or call 866-4FSRADS.

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